October 2, 2026 – October 4, 2026 · Villanova d'Asti (AT)
Villanova d'Asti celebrates the 24th edition of Elogio della Bionda and the 67th Mostra del Pollo Biondo Piemontese. This weekend is packed with events, including delightful food and wine evenings, fashion shows, traditional elections, vintage tractor displays, and in-depth discussions on the value of the Bionda Piemontese. You'll also find concerts, readings, and creative workshops for all ages.
Indulge in the star of the show: Pollo Biondo Piemontese, a prized local chicken breed, prepared in traditional ways that highlight its unique flavor. This is a fantastic opportunity to savor authentic regional specialties.
📅 FRIDAY, October 2 • 🎵 6:00 PM - Confraternita dei Batù - Exhibition opening: "DONNE DI PIUME" by Gabriella Piccatto (open until Sunday, October 18) • 🎵 8:30 PM - Chiesa di San Martino - CHOIR CONCERT featuring BISSÒCA and "LA RUPE DI QUINCINETTO" 📅 SATURDAY, October 3 • 🍽️ EVENING OF FOOD AND WINE presented by local vendors • 🎤 9:15 PM - 4th EDITION ADULT AND CHILDREN'S FASHION SHOW: Bionda Fashion Street presents SONIA DE CASTELLI in collaboration with Mara Gilli 📅 SUNDAY, October 4 • ELECTION OF MONSÙ GAL, MADAMA GALIN-A, MATOT GALUCIU E MATOTA GALIN-ETTA (traditional local titles) • MOSTRA DEL POLLO BIONDO PIEMONTESE (Exhibition of the Bionda Piemontese Chicken) • Market featuring local products and more - Entertainment for all ages • VINTAGE TRACTOR EXHIBITION by the GATE association • 11:00 AM - TRADITION AND QUALITY: THE VALUE OF THE BIONDA PIEMONTESE - A tribute by CATERINA AND GIORGIO CALABRESE with insights from Dr. ELEONORA CAPPONE (Department of Veterinary Sciences, University of Turin) • 🍽️ LUNCH BY PRO LOCO AT PALABIONDA • 2:30 PM - Vespa ride organized by Vespa Club Villanova • 3:00 PM - In front of Confraternita dei Batù - Readings by the Dadine: "Stories of chickens... and more" with a creative workshop • 4:30 PM - Ala del mercato - Comedy play performed by young actors: La smana di tre giobja Throughout the event, the 20th ANNIVERSARY OF THE TWINNING between Villanova d'Asti and Santa Clara de Saguier will be celebrated.